Everything you need to know about Magento!
Magento is an open-source eCommerce platform that provides online traders a personalized shopping cart system along with charge over the presentation, content, and functionality of their e-store. Magento’s marketing, Search Engine Optimization (SEO), and catalog management features are all remarkably sound.
For our eCommerce clients, CommonPlaces employs the community-based Magento software. Magento’s scalability allows small-scale businesses with lesser products and simple requirements to scale to tens of thousands of products and complicated bespoke behavior without switching platforms. It has several plug-ins and themes to improve a customer’s experience.
Many parts of the online store must be configured, and how well this is done is frequently determined by commercial acumen. However, when it comes to specialized features, more extensive programming is required.
People who aren’t programmers use Magento. The Magento community is too wide and highly helpful. However, the average person will eventually hit a brick wall.
Developers are called upon to make changes to a Magento website for a variety of logic. Even at its most fundamental level, it is an exceptionally sound system. Companies usually need the support of professional developers if they begin to communicate with other systems or add tens of thousands of commodities. For instance, we’ve had clients that required additional dashboard viewing options.
You may be able to select viewing products in groups of 5, 25, and/or 50 in most cases. A client has requested to see the year 2000. The functionality may only be adjusted up to a point; after that, it must be customized by a Magento specialist who knows what they’re doing and follows best practices.
Experienced developers would also remind you that in eCommerce, speed is crucial. While you’re purchasing online, no one wants to have to wait for systems to reload. With such a large number of built-in tools, your server may become heavy.
While we haven’t yet had a Magento client demand many servers for their web store, I can imagine that happening in the future.
What will you get by using Magento?
Some fascinating and useful features offered by Magento are as follows:
2) CUSTOMER PERSUASION: Another fantastic feature of Magento 2 is that it allows for numerous up sells and cross-sells to improve the user shopping experience while also potentially raising order value. Up sell and cross-sell features, stock availability, and price countdowns, as well as free gifts and discounts, are all available.
3) AN EXTREMELY STRONG PLATFORM: Do you require a large store with over 500,000 products? It’s no problem. Magento 2 is capable of handling all of your eCommerce demands, including processing a huge number of orders at once, effectively managing a vast inventory, and supporting all major payment gateways.
4) MAGENTO 2 IS COMPATIBLE WITH MOBILE DEVICES: Companies must ensure that their online storefronts are easily available for mobile users as more buyers shop on their mobile devices. Around 62 percent of smartphone users have made an online purchase using their mobile devices.
5) ADVANCED SEO FEATURES: According to research, organic search is the most effective way to drive traffic to eCommerce sites. This is why having a properly optimized website is so crucial and Magento 2 has all of the advanced SEO capabilities you’ll need.
6) A LARGE COMMUNITY: Magento is an open-source platform with over 315,000 developers worldwide and over 250,000 businesses utilizing it. Support, development, and customizing are all accessible from a large community. There will be plenty of support available, as well as a large library of third-party extensions to add almost any functionality to your online store.
7) SECURITY FEATURES THAT CAN BE CUSTOMIZED: Multiple layers of security permissions can be customized using Magento. There are numerous security features in Magento 2 that developers may make use of, ranging from Google reCAPTCHA login screens to a supplementary password prompt and PCI Data Security as standard. This provides you with additional protection against security breaches and site attacks.
8) MARKETPLACE INTEGRATION: Magento 2 supports Amazon and eBay as well as other prominent marketplaces. This enables retailers to establish an omnichannel experience, allowing their products and services to reach a far larger audience while benefiting from the Magento platform’s easy management.
9) INTELLIGENT SEARCH OPTIONS: Magento’s intelligent search features can help you improve your user experience even more. You can use various search criteria and parameters to filter products. Magento uses unique search terms clouds, product reviews, recently seen goods, product tags, and more, as well as auto-suggested phrases to allow merchants to customize any search term.
To conclude, Magento is not only a popular eCommerce platform, but it also has numerous advantages for both merchants and developers. Customers will appreciate shopping experiences that are aesthetically designed and user-friendly, as well as simple checkout processes and relevant search engine results.